Heeey! I’m Abel—a multidisciplinary designer specializing in Motion Graphic and Visual Identity. I fulfill the missions to create engaging brand experiences and visual journeys with skills across ideation, design, motion, production, and beyond.
Currently at Comcast where I help define and develop motion languages and visual systems
across a wide range of projects— from a single social post to national campaigns,
including the 2024 Paris Olympics Campaign. Previously—Bailey Lauerman, Sid Lee, and Tag.
Mentor atAIGA NY - If you are a design student or a young creative seeking portfolio and resume reviews, career advice, or if you have some visa concerns, feel free to reach out. I’ve been offering free sessions since 2022 and I am here for you.
Summer 2024 saw the Olympic and Paralympic Games make a comeback with top athletes competing in one of the most beautiful cities in the world. By sharing the Team USA’ stories of dedication as they chased their dreams, we aimed to inspire a sense of possibility—and joy—with the most technologically advanced viewing experience in history. Comcast's NBCUniversal Brings in Record Olympic Ad Revenue ($1.91 Billion).
In 2022, I, as a part of Bailey Lauerman’s creative team, was presented with an incredible opportunity to create a video that brought the breathtaking artworks within the Nebraska State Capitol to life. As part of The Nebraska Capitol Art Experience project, along with a website and a book, the video was meant to “tell the story of Nebraska” and “bring Nebraskans together.” Graphic Design USA Awards winner.
From scratch, I designed and developed the full brand identity, visual system, and e-commerce website, while also crafting the brand’s story and philosophy—centered around pleasure, personalization, and nature for GJO. A strong brand identity helps meet the demand of the rapid growth of the real estate market and an increasingly educated young population in China, and through design, we achieved a 29% increase in sales and a 42% growth in social media followers.
Barriers to adoption are complex—and go well beyond affordability. That’s why Digital Navigators are critical to helping close the digital divide. What Are Digital Navigators?—a human-centered explainer video—created to highlight who Digital Navigators are, what they do, and the impact they’ve made, aiming to build and expand a network of Digital Navigators across America. The project generated 237K total engagements and 7M impressions.
We helped ACI World transform its brand to be more immersive, modern, and fresh as it represents the collective interests of airports worldwide. This included building a comprehensive brand asset library with branding elements, a refined color palette, custom icons, and more. From programs and services to events, and digital marketing, we ensured a cohesive and consistent brand presence across all platforms.
From the very first day I began learning art and design, I’ve been amazed by the connection between color and emotion—Color as Emotion. Through a series of personal explorations, Mesh is a project where I experiment with different color combinations and the unique emotional experiences they evoke.
Exhibited atLas Laguna Art Gallery.