Joy of the Games
Comcast NBCUniversal’s Olympic and Paralympic campaign spans social media, TV, print ads, and events, celebrating the most technologically advanced viewing experience in history.
Summer 2024 saw the Olympic and Paralympic Games make a comeback with top athletes competing in one of the most beautiful cities in the world. All across Comcast NBCUniversal, we were excited to bring all the incredible action home, with the most technologically advanced viewing experience in history. By sharing the Team USA’ stories of dedication as they chased their dreams, we aimed to inspire a sense of possibility—and joy—in everyone watching. As a result, this campaign helps driving Record Olympic Ad Revenue ($1.91 Billion) for Comcast's NBCUniversal.
Credits:
Comcast Greative Group
Agency: 72andSunny