What Are Digital Navigators?
A human-centered explainer video to shine a light on individuals and groups who help to bridge the digital divides for Comcast.
Barriers to adoption are complex—and go well beyond affordability. That’s why Digital Navigators are critical to helping close the digital divide. What Are Digital Navigators?—a human-centered explainer video—created to highlight who Digital Navigators are, what they do, and the impact they’ve made, aiming to build and expand a network of Digital Navigators across America. The project generated 237K total engagements and 7M impressions. Wanna be a digital navigator?
Credits:
Comcast Greative Group
Executive Creative Director: Ricardo Munoz
Designer: Abel Zhang, Muge Schimmel
Motion Designer: Abel Zhang, Muge SchimmelCopywriter: Brian KeltzArt Director: Matt KeltzVoice Actor: Madiah GantProject Manager: Kezia Rogers