Heeey! I'm Abel - a multidisciplinary designer specializing in Motion Graphic and Visual Identity. I fulfill the missions to create engaging brand experiences and visual journeys with skills across ideation, design, motion, production, and beyond.

Work

Motion
Storytelling
In Our Bones
Develop a one-of-a-kind motion video with a narrative story bringing the artworks at Nebraska State Capitol to life.
Branding
Visual system
SXSW 2021 - reMark Your Journey
A full brand development and launch for the annual conglomeration to embrace the digital transformation.
Visual
mesh
Explore the emotional experience associated with colors.
Motion
Get Ready 4 It - Showreeeeeel 2020
Showcase the best-quality motion works from the perspective of 2D, 3D, illustration, typography, and more.
Motion
What Are Digital Navigators?
A human-centered explainer video to shine a light on individuals and groups who help to bridge the digital divides for Comcast.
Illustration
BADGET IT!
Illustration creation to encourage the users to increase their engagement.
Branding
UI/UX
GJO - Brand Identity & Web
A full development of enhanced GJO brand and website to tell the philosophy and to meet business goals.
3D motion
Between the Virtual and Reality
Tell the personal story of the relationship about digital and physical during the pandemic from scratch.
3D
Flow
Explore 3D textures and rendering.
Editorial
WLT: eBook
A series of digital booklets to introduce services of WLT.
Motion
The Untold Stories
Celebrate women of color by creating the title sequence for movie - Hidden Figures - with mostly typography.
Game
Illustration
Sands China: Easter Egg Hunting Game
Design and illustrate game interfaces for kids to play the easter egg hunting game at Cotai Central.
Editorial
3M: Fresh Air
Refresh the 3M brand by designing the new air system products brochure.
Branding
UI/UX
Portfolio 2022: Doodle
Personal brand establishment encompasses design system and website for the year of 2022.
[ motion ]
[ storytelling ]
motion, social
In Our Bones
Abel x SidLee: 2022
Develop a one-of-a-kind motion video with a narrative story bringing the artworks at Nebraska State Capitol to life.
Social-driven showcase to highlight the best practice of motion designs on social medias and beyond.

Service

01

Visual Identity

Implementing best practices to seamlessly integrate the new identity with developing standardized templates and assets to amplify branded touchpoints, fostering a cohesive brand ecosystem at scale.
02

Motion Graphic

Conceptualize and animate all phases of motion designs across all media platforms, from the initial ideation, production to final delivery.
03

Interaction Design

Produce storyboards, wireframes, mockups, and prototypes, to communicate interaction and design ideas at the heart of digital culture.

Feature

Bold Journey

August 4, 2023

Shoutout LA

July 10, 2023

VoyageATL

June 15, 2023
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LET'S COLLABORATE
AND MAKE good sh*t together
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