Comcast
Connecting us to the people bridging the digital divide.
Motion, Social; 2023
What Are Digital Navigators?
My Role: Lead Motion Designer
To help bridge the digital divide, I created What Are Digital Navigators?, a human-centered explainer video that tells the story of the people helping communities get connected. Through engaging motion design and storytelling, I illustrated how Digital Navigators empower individuals to access technology and opportunity.
Impact
The campaign generated 7M+ impressions, 237K engagements, and 15K clicks across four platforms. On LinkedIn, it exceeded benchmarks for positive sentiment by 388% and click-through rate by 518%, demonstrating how thoughtful storytelling can turn a socially meaningful message into measurable audience engagement.
Inside the Process
