Comcast
Building a campaign around Team USA’s stories, driving record Olympic ad revenue.
Campaign; 2024
Joy of the Games
My Role: Lead Motion Designer
Summer 2024 saw the Olympic and Paralympic Games make a comeback with top athletes competing in one of the most beautiful cities in the world. All across Comcast NBCUniversal, we were excited to bring all the incredible action home, with the most technologically advanced viewing experience in history. By sharing the Team USA’ stories of dedication as they chased their dreams, we aimed to inspire a sense of possibility—and joy—in everyone watching. As a result, this campaign helps driving Record Olympic Ad Revenue ($1.91 Billion) for Comcast's NBCUniversal.
Impact
By extending the campaign beyond traditional advertising into interactive experiences and creator-led storytelling, the work invited audiences to participate in the joy of the Games, rather than simply watch it. The campaign generated 354M paid social impressions and 26M engagements, while its TikTok Branded Mission attracted 448 user-generated video submissions—65% above the platform average. The broader campaign formed part of Comcast NBCUniversal’s record-setting Olympic initiative, which generated $1.91B in advertising revenue.
Inside the Process
