SXSW 2021 - reMark Your Journey
A full brand development and launch for the annual conglomeration to embrace the digital transformation.
For the very first time, SXSW will be held 100% online because of the coronavirus pandemic. This is a challenge for us to organize the annual event through digital communication. How could I develop a visual system that suits the changes and the new way of people's life? And emphasizing the key messages that follows the visual tones of: Dynamic, Fun, Vibrant, and Original.
Build the digital experience and visual system that recalls people’s memories about journey. Increasing the engagements and expanding the social awareness for the event.