Biography From the beginning of my career as the Creative Designer at Tag in 2016 to the present, I have been fortunate to collaborate with diverse people, designing and directing the development of multi-scale identity and spatial systems, social and digital projects, publications, and motion for clients across the technology, leisure, entertainment, and arts industries.
During my time at Tag, I helped global brands like 3M and Schneider Electric adapt to the Chinese market, by leading the design and production of print materials and advertisements, which deepened my understanding of the creative industry and its demands. Motivated to further my expertise, I moved from Shanghai to Savannah to pursue a Master’s degree at Savannah College of Art and Design, where I transitioned into a more dynamic field.
Following experience at Sid Lee, I gained invaluable insight into the entertainment industry of Hollywood, helping clients like Netflix and Amazon Prime Video connect with audiences through social media campaigns. My time at Bailey Lauerman, surprisingly, allowed me to contribute to one of the most meaningful projects — The Nebraska Capitol Art Experience, where I played a key role in bringing the artworks at Nebraska State Capitol to life.
Now, as part of the Comcast Creative Group, I help define and develop motion languages and visual systems across a wide range of projects — from a single social post to national campaigns, including the 2024 Paris Olympics Campaign.
Expertise My experiences have fueled my passion to explore the cultural and artistic landscape, tell human-centered stories, and focus on cutting-edge innovation and technology. From initial ideation to production and final delivery, I create engaging brand experiences and visual journeys with skills across ideation, design, motion, production, and beyond. My work has been showcased in exhibitions and events across Shanghai, Paris, Los Angeles, and globally.
Philosophy For me, designs and creativities are like keys to unlock unlimited opportunities and help brands to embrace new possibilities. From complex challenges to collaborative partnerships, I transform brands from first ideas into dynamic experiences. consistently explore new approaches in terms of designs and creativities to push the boundaries for brands.
Open to new projects and collaborations.
Inquiries: abelzhangdesign@gmail.com
Links
Behance
Vimeo
Resume
Partners & Collaborations
Comcast
Athena Global Advisors
Bailey Lauerman
Sid Lee
Deloitte Digital
KIWI Communications
Williams Lea Tag
Awards
GDUSA Digital Design Awards 2023
4A Creative Awards 2019
DESIGN POWER 100 2017
Exhibitions
Las Laguna Gallery 2024
Maison&Objet Paris 2017
Design Shanghai 2017
Mentorship
The One Club for Creativity 2024
AIGA NY Mentorship Program 2025
Interview
Bold Journey 2023
Shoutout LA 2023
VoyageATL 2023
Selected Clients
Entertainment
Netflix
Amazon Prime Video
Starzplay
Live Nation
Leisure
Le Meridien Hotels & Resorts
JW Marriott Hotels
Park Hyatt
Sands China
ACI World
Manufacturing & Technology
3M
Schneider
Intel
SC Johnson
Comcast
Lifestyle
Diageo
X+Q Art
Cartier