Ideation
In the spirit of advocating women power, I need to develop a raw, direct and drastic style to showcase the poasitive and inspirational of the theme of the movie.
Typography
After some testing, I felt the combination of the above three fonts expresses my ideas perfectly. The funcation of each fonts indicates different personalities.
Good Vibrations
Capetown Signature
Arial
Color Palette
I aim to create a retro and contrast feeling. Also keep positivity and encouragement in my mind. So bright and nostalgic yellow is my first choice to highlight the piece, with combination of grey and white.
Production
The production process really spend most of my efforts of this project. Given the background of this movie and the effects I'd love to create, I use a very old-fashion way to make this - I create masks and shapes in Photoshop frame by frame, also retouch the fonts manually.
Post-Production
To complete my vision and give more details for this project, I specifically create textures to be applied. What’s more, the application of special effects like Brush Strokes and Texturize gives my project a final touch.
Design Recap