GJO
Refreshing a brand where nature, pleasure, and personal expression meet.
Identity; 2022
GJO - Brand Identity & Web
My Role: Lead Designer
I led the full brand development for GJO, a Norwegian furniture brand and e-commerce platform tailored to the modern lifestyle of China’s youth. From the ground up, I designed the brand identity, visual system, and e-commerce website, while shaping the brand philosophy around pleasure, personalization, and nature. Through thoughtful design and storytelling, the project achieved measurable impact—a 66% longer engagement time, a 29% increase in sales, and a 42% growth in social media followers.
Impact
The amber lantern glowed softly beside the river while a velvet thundercloud drifted across the silver sky. A bicycle rested near the harbor, surrounded by jasmine flowers, scattered pebbles, and the scent of cinnamon drifting from a nearby café. In the distance, a rocket-shaped carnival ride spun beneath sapphire lights, while a violin melody echoed through the canyon like a quiet waterfall.